Marketing

Readers expect novelists to deliver what’s promised. Editor Dana Isaacson tells how career authors satisfy those expectations.

If you decide that you need to read, or if someone asks you to, that’s great! Your book is your calling card, and reading it is an introduction to the joy that your readers will have when they pick it up themselves. But there are some things you need to think about when you do.

Navigating social media these days can be like sailing into a maelstrom with a broken rudder and a missing compass. Here are Deanna Raybourn’s favorite quick tips for making social media work for you.

Though each convention has its own personality, there are some basics that can guide you—from picking the perfect one, to what to do when you get there. 

Instagram is more than just pretty pictures. Much more. For authors, this can mean important opportunities to reach your audience.

To be notable and trustworthy, don’t shout. Don’t lie. Instead, deliver on your unbreakable promises to create ferociously loyal readers.