Marketing
What To Say at Your Book Event
How do you make the best of your appearance at a bookstore or library? Here’s how to hit it out of the literary ballpark.
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Emerging Authors: Save Those Questions – Ask These Instead
Ask the right questions for the right stage of your author career, to keep your focus where it belongs. For emerging authors, that means: on improving your craft and cultivating your true fans.
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What Makes a Great Book Cover?
Book covers matter. One publisher I worked for used to say that a cover was a billboard for the book—the only promotion your story has once it’s on its own on the shelf, waiting to be picked up and bought and read. Here’s a look at book covers, and what makes them work—or not.
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Secrets to a Successful Writer Event – Part 1
You do the best you can, plan the best you can, and if on the day your writer event happens, happens it’s a disaster. That’s okay. How do you have a successful writer event? Let’s talk about that.
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Get the Most out of Facebook Without Losing Your Sanity
See Allison Brennan’s 9 hands-on Facebook tips that help you balance your writing and your social media – including her one most important thing to remember.
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What Does A Book Reviewer Look For?
What does a book reviewer look for? Although I don’t review to a specific checklist, I’ll admit that these elements are ingrained in my brain when I read, make notes, and write my reviews.
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What Book Marketing Is – and Isn’t
Everyone knows that marketing is begging – which is why we hate it. Why it drains our soul. But marketing is something else entirely.
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3 Rules for Writing Cross-Genre Suspense
Because on the other end of everything you do with it are readers. Who might have demanding questions when they encounter you or your work. You know, really nervy, in-your-face stuff. Like, “What sort of book is it?”
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Is 99¢ too cheap a price for your book?
Discount retailers like Bookbub and Riffle sell millions of eBooks. Editor Dana Isaacson discusses whether or not book promotions with bargain basement prices are good for an author’s career.
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Your One-Sentence Book Marketing Plan
Your book marketing plan does not have to be complex. In fact, it can be only one sentence.
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Do You Need A Book Publicist?
Before you yell, “but I can’t afford to hire a professional!” let me reiterate: there is no one-size-fits-all solution. So before you decide you can’t afford a publicity campaign, at least investigate what is available to you.
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5 Tips for a Successful Debut Novel
Do everything you can to launch your first book successfully. Here’s some advice on how you can be your debut novel’s biggest cheerleader.
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