Ask the right questions for the right stage of your author career, to keep your focus where it belongs. For emerging authors, that means: on improving your craft and cultivating your true fans.Read More
Book covers matter. One publisher I worked for used to say that a cover was a billboard for the book—the only promotion your story has once it’s on its own on the shelf, waiting to be picked up and bought and read. Here’s a look at book covers, and what makes them work—or not.Read More
You do the best you can, plan the best you can, and if on the day your writer event happens, happens it’s a disaster. That’s okay. How do you have a successful writer event? Let’s talk about that.Read More
See Allison Brennan’s 9 hands-on Facebook tips that help you balance your writing and your social media – including her one most important thing to remember.Read More
Because on the other end of everything you do with it are readers. Who might have demanding questions when they encounter you or your work. You know, really nervy, in-your-face stuff. Like, “What sort of book is it?”Read More
Before you yell, “but I can’t afford to hire a professional!” let me reiterate: there is no one-size-fits-all solution. So before you decide you can’t afford a publicity campaign, at least investigate what is available to you.Read More
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