Marketing

What’s the best way to connect with local bookstores? Here’s some advice from a renowned bookstore owner.

You get only so many galleys or ARCs – Advanced Reading Copies – from your publisher. Here’s how to use them to your best advantage.

I’ve seen authors spend their hard-earned advances—or even pre-paid in advance of a hoped for advance. Look at it with an accountant’s eyes: is spending money on giveaway loot a financially sound decision?

Most authors should not advertise. Use these questions to see if – and where – you should.

A query letter is not a letter. It’s a piece of direct marketing advertising, designed for the recipient to take notice and take action. See it from an advertising perspective – section by section.

Use MailChimp to create your author mailing list and newsletter. There are plenty of good email service providers, but for authors, the ease, cost, and effectiveness of MailChimp make this an issue not worth agonizing over.

How do you make the best of your appearance at a bookstore or library? Here’s how to hit it out of the literary ballpark.

Ask the right questions for the right stage of your author career, to keep your focus where it belongs. For emerging authors, that means: on improving your craft and cultivating your true fans.