Marketing

Instagram is more than just pretty pictures. Much more. For authors, this can mean important opportunities to reach your audience.

To be notable and trustworthy, don’t shout. Don’t lie. Instead, deliver on your unbreakable promises to create ferociously loyal readers.

Can you describe your book in five things? I know it sounds easy, but trust me, it is not. Try it and see what happens.

For bookstore appearances, sometimes not everything goes smoothly. Every once in a while, few (or zero) people show up for an event. Here’s what to do when that happens.

What you’ve been told about marketing your books on social media is wrong. Here are all the social media channels you don’t need.

Everything you always wanted to know about domain names* (*But were afraid to ask)

Having worked as both editor and author, Edwin Hill offers insider tips on creating the most dynamic and effective book publicity campaign.

We were at a big conference and may or may not have been sitting in the bar, kind of kvetching about promotion and marketing and how hard it all can be, when we had this lightbulb moment that it might not be so tough if we did it together.