Marketing

Deliver What Your Readers Want

Posted by Dana Isaacson | Jan 20, 2020 | Marketing

10 Pro Author Tips for Book Fairs and Festivals

Posted by Jessica Strawser | Nov 18, 2019 | Marketing

THINK LIKE AN AGENT

Posted by Paula Munier | Aug 5, 2019 | Craft, Marketing

Should You Read at Your Book Event?

Posted by Hank Phillippi Ryan | Apr 1, 2019 | Marketing

7 Tips for Social Media Savvy

by Our Special Guest | Mar 13, 2019 | Marketing

Navigating social media these days can be like sailing into a maelstrom with a broken rudder and a missing compass. Here are Deanna Raybourn’s favorite quick tips for making social media work for you.

Should You Go To Book Conventions?

by Hank Phillippi Ryan | Feb 20, 2019 | Marketing

Though each convention has its own personality, there are some basics that can guide you—from picking the perfect one, to what to do when you get there.

From Ad Gal to Author: Writing Secrets from a Copywriter Turned Novelist

by Our Special Guest | Feb 18, 2019 | Craft, Marketing

So I’ve compiled a list of things I learned as a copywriter that have sustained me on the journey to from idea to publication, first book to third. I hope Patterson would approve.

Instagram 101 for Authors

by Our Special Guest | Jan 23, 2019 | Marketing

Instagram is more than just pretty pictures. Much more. For authors, this can mean important opportunities to reach your audience.

Sell Your Book in 2019: A 10-Step Strategy

by Paula Munier | Jan 14, 2019 | Marketing

You’ve spent months, maybe even years, writing your book—now it’s time to sell it. That may seem like a daunting task, given how tough it can be to break through all the gatekeepers and find an agent or interest an editor or win an offer from a publisher.

Here’s a ten-step strategy for selling your book based on my experience as an agent, acquisitions editor, and author:

This Is What Happens When You Stop Lying to Readers

by Glenn Miller | Jan 9, 2019 | Marketing

To be notable and trustworthy, don’t shout. Don’t lie. Instead, deliver on your unbreakable promises to create ferociously loyal readers.

Describe Your Book in 5 Things

by Hank Phillippi Ryan | Dec 17, 2018 | Marketing

Can you describe your book in five things? I know it sounds easy, but trust me, it is not. Try it and see what happens.

Bookstore Appearances: What If You Threw a Party and Nobody Came?

by Our Special Guest | Dec 14, 2018 | Marketing

For bookstore appearances, sometimes not everything goes smoothly. Every once in a while, few (or zero) people show up for an event. Here’s what to do when that happens.

All the Social Media Channels You Don’t Need

by Glenn Miller | Nov 16, 2018 | Marketing

What you’ve been told about marketing your books on social media is wrong. Here are all the social media channels you don’t need.

Every Career Author Needs a Domain Name

by Glenn Miller | Nov 3, 2018 | Marketing

Everything you always wanted to know about domain names* (*But were afraid to ask)

Top 10 Reasons Your Book Will Sell: An Agent’s Checklist

by Paula Munier | Oct 10, 2018 | Marketing, Publishing

As an agent, my primary job is to sell my clients’ books. How do I know if I can place a writer’s work? Here are the top criteria that can help me predict what books may work in today’s tough marketplace.

You Are Your Own USP: Your Book’s Unique Selling Proposition Begins with You

by Paula Munier | Sep 5, 2018 | Marketing

USP is a marketing term that describes what differentiates your product from its competition. Your story needs a strong USP—and you may not have to look any further than yourself to find it.