Marketing

5 Reasons to Start Your Own Podcast

by Our Special Guest | Mar 24, 2021 | Marketing

Podcasts are more popular than ever. Here’s how to make one an extension of your author brand—and grow your success.

Why You Should Hire a Freelance Publicist

by Our Special Guest | Feb 10, 2021 | Marketing

Bestselling author Patricia Smiley says hiring a freelance publicist is one of the wisest investments a writer can make.

Productive Procrastination: Re-purposing Down Time to Profitably Promote

by Our Special Guest | Dec 2, 2020 | Marketing

Don’t waste hours or even minutes scrolling the Internet. Bestselling author Ellen Byron offers 7 great tips on transforming wasted time into productive book promotion.

Secrets to a Bestselling Author Name

by Dana Isaacson | Oct 26, 2020 | Marketing

Why did bestseller J.K. Rowling release her first book using her initials? Learn why and how bestselling writers choose their author names.

Facebook Hackers Targeting Author Pages: What You Need to Know

by Jessica Strawser | Sep 28, 2020 | Marketing

I should have known better, but I got caught anyway—a dumb, embarrassing mistake I kind of can’t...

Tap the Power of Podcasts: How to Be a Great Guest & Grow Your Author Platform

by Our Special Guest | Aug 26, 2020 | Marketing

by Dan Blank Today I want to discuss a powerful way for you to grow your author platform, reach...

Book Public Relations and Marketing: Amy Collins on The New Normal

by Paula Munier | Mar 25, 2020 | Marketing

How do you promote your books during this crisis? Should you even try? Book marketing guru Amy Collins weighs in.

Fake It ‘Til You Make It: “How to sell yourself as a Career Author while you’re on the road to becoming one!”

by Our Special Guest | Mar 11, 2020 | Marketing, Publishing

Image is perception and perception is reality, even publishing. So if you want to become an A-list author, maybe it’s time you start doing the things that A-listers do!