What’s the best way to connect with local bookstores? Here’s some advice from a renowned bookstore owner.Read More
You get only so many galleys or ARCs – Advanced Reading Copies – from your publisher. Here’s how to use them to your best advantage.Read More
I’ve seen authors spend their hard-earned advances—or even pre-paid in advance of a hoped for advance. Look at it with an accountant’s eyes: is spending money on giveaway loot a financially sound decision?Read More
Small press authors can help foster a larger readership for their work even on a limited budget. And with that grassroots approach, it’s possible to build a successful marketing campaign around your book. Here are four keys to your success.Read More
Ask the right questions for the right stage of your author career, to keep your focus where it belongs. For emerging authors, that means: on improving your craft and cultivating your true fans.Read More
Book covers matter. One publisher I worked for used to say that a cover was a billboard for the book—the only promotion your story has once it’s on its own on the shelf, waiting to be picked up and bought and read. Here’s a look at book covers, and what makes them work—or not.Read More
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