Marketing

THE POWER OF JANE: Jane K. Cleland on writing Jane Austen into your story

by Our Special Guest | Dec 13, 2021 | Craft, Marketing

Award-winning mystery writer Jane K. Cleland talks to Career Authors about her latest Josie Prescott novel and how writing Jane Austen into your stories can help you build your brand, attract more readers, and sell more books.

How Do I Get A Blurb?

by Hank Phillippi Ryan | Dec 6, 2021 | Marketing

So you want a blurb. How do you get it? USA Today bestselling author Hank Phillippi Ryan offers some rules and realities.

VOX POP: What Makes a Reader Buy a Book?

by Hank Phillippi Ryan | Nov 1, 2021 | Marketing

It’s the most mystical question, and the most complicated answer: how do people decide which books to buy? USA Today bestseller Hank Phillippi Ryan decided to find out in her first Career Authors VOX POP.

WRITING ABOUT THE PANDEMIC—OR NOT?

by Paula Munier | Aug 30, 2021 | Craft, Marketing, Publishing

The uncertainty of life during the pandemic has affected everyone in the book business—writers, editors, publishers, booksellers, librarians, reviewers. Agent and USA TODAY bestselling author Paula Munier explores the ways in which writers are handling the pandemic in their fiction.

Five Secrets to a Successful Webinar Series

by Our Special Guest | Apr 5, 2021 | Marketing

Bestselling author Jane Healey had to pivot with her in-person presentations when the pandemic began–and here’s what she’s learned that makes her on-line events equally successful.

5 Reasons to Start Your Own Podcast

by Our Special Guest | Mar 24, 2021 | Marketing

Podcasts are more popular than ever. Here’s how to make one an extension of your author brand—and grow your success.

Why You Should Hire a Freelance Publicist

by Our Special Guest | Feb 10, 2021 | Marketing

Bestselling author Patricia Smiley says hiring a freelance publicist is one of the wisest investments a writer can make.

Productive Procrastination: Re-purposing Down Time to Profitably Promote

by Our Special Guest | Dec 2, 2020 | Marketing

Don’t waste hours or even minutes scrolling the Internet. Bestselling author Ellen Byron offers 7 great tips on transforming wasted time into productive book promotion.