Marketing

5 Tips for Building A Superfan Audience

by Our Special Guest | May 27, 2024 | Marketing

Rachel Hanna shares 5 strategies to build an engaged audience of super fans.

5 Ways to Frame Your Story

by Paula Munier | May 6, 2024 | Craft, Marketing

This infographic lists five great ways to position your story, courtesy of literary agent and USA TODAY bestselling author Paula Munier.

10 Pro Author Tips for Book Fairs and Festivals

by Jessica Strawser | Apr 15, 2024 | Marketing

Whether publishing with a big publisher, a small press, or independently, sooner or later we all...

Learning to Love Book Marketing (Not Just Writing)

by Our Special Guest | Apr 10, 2024 | Cozy Mystery, Marketing

Like many writers, mystery writer Patricia Crisafulli despaired at the thought of marketing and promoting her books–but then a realization prompted a career-altering change of heart.

Make Your Author Website Work for You

by Our Special Guest | Feb 7, 2024 | Marketing

You know the basics by now–but what will really make your author website shine? Bestselling UNSINKABLE author Jenni L. Walsh shares 3 keys.

THE WRITER’S GUIDE TO THE HOLIDAYS

by Paula Munier | Dec 20, 2023 | Marketing

Readers love the holidays, and they love books set during the holidays. That’s why these special occasions play a significant role in the writing, promoting, and marketing of books. Writers often forget that setting a book during a particular holiday season can be a smart and profitable decision. Here’s how you can make the most of the holiday advantage when developing and selling your work.

TikTok Tips for Authors

by Our Special Guest | Oct 25, 2023 | Marketing

Expert author and brand strategist Jess Zafarris shares her best tips for harnessing the power of #BookTok and #AuthorTok.

DOING THE WALK: An Author’s Guide to Hand-Selling

by Our Special Guest | Sep 6, 2023 | Marketing

The days of sitting back while someone else does the work of selling your books are over. Learning to get out there to introduce your books to readers, librarians, booksellers, etc. is critical. Author DonnaRae Menard shows you how.

5 Things Influencers Look for in a Book

by Our Special Guest | Aug 14, 2023 | Marketing

Wondering what it takes for your book to go viral on social media? Expert and author Ryan Steck shares 5 things influencers look for.

RIDING LESSONS FOR WRITERS: Or, How to Wrangle an Agent

by Our Special Guest | Mar 15, 2023 | Marketing

Every writer wants an agent. Here’s how one writer went from page one to representation, with a little help from books, conferences, and Career Authors.

KNOW YOUR STORY’S SELLING POINTS

by Paula Munier | Mar 13, 2023 | Marketing

Selling stories is not much different than selling anything else. Agent, acquisitions editor, and USA TODAY bestselling author Paula Munier reveals how to milk the selling points of your work and eliminate the obstacles to selling it.