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Writing to the Market. Or Not.

Conventional wisdom has it that there’s no point to writing to the market, because it’s a tough, moving-target market—but there are ways around that. Here's how to write to the market the smart way.

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Writing to the Market. Or Not.

Conventional wisdom has it that there’s no point to writing to the market, because it’s a tough, moving-target market—but there are ways around that. Here's how to write to the market the smart way.

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