Marketing

THE WRITER’S GUIDE TO THE HOLIDAYS

Readers love the holidays, and they love books set during the holidays. That’s why these special occasions play a significant role in the writing, promoting, and marketing of books. Writers often forget that setting a book during a particular holiday season can be a smart and profitable decision. Here’s how you can make the most of the holiday advantage when developing and selling your work.

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Cover art for Jessica Strawser's "The Last Caretaker" featuringf white lettering across a densely layered bed of yellow flowers with brown centers.

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Cover art for Paula Munier's HOME AT NIGHT: A MERCY CARR MYSTERY. Includes a large house in the distance, shrouded in fog with windows glowing, a dark tree silhouette in the foreground, and a malinoise dog and newfoundland retriever dog in the foreground.