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Before you yell, “but I can’t afford to hire a professional!” let me reiterate: there is no one-size-fits-all solution. So before you decide you can’t afford a publicity campaign, at least investigate what is available to you.

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Book cover for "The Next Thing You Know" by Jessica Strawser featuring two people sihouetted against a sunrise and sunset on opposite halves of the cover


Cover art for Paula Munier's HOME AT NIGHT: A MERCY CARR MYSTERY. Includes a large house in the distance, shrouded in fog with windows glowing, a dark tree silhouette in the foreground, and a malinoise dog and newfoundland retriever dog in the foreground.