Tag: car hiaasen

You Are Your Own USP: Your Book’s Unique Selling Proposition Begins with You

by Paula Munier | Sep 5, 2018 | Marketing

USP is a marketing term that describes what differentiates your product from its competition. Your story needs a strong USP—and you may not have to look any further than yourself to find it.

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Cover art for Jessica Strawser's "The Last Caretaker" featuringf white lettering across a densely layered bed of yellow flowers with brown centers.

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Cover art for Paula Munier's HOME AT NIGHT: A MERCY CARR MYSTERY. Includes a large house in the distance, shrouded in fog with windows glowing, a dark tree silhouette in the foreground, and a malinoise dog and newfoundland retriever dog in the foreground.