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Learning to Love Book Marketing (Not Just Writing)

book marketing

By Patricia Crisafulli

After the publication of my novel, The Secrets of Ohnita Harbor, I couldn’t wait to write the sequel, The Secrets of Still Waters Chasm. And now I am polishing the third book in the series.

While I have been repeatedly told and I know the importance of publicizing my novels, that hasn’t been where I’ve wanted to focus too much of my energy. Like most writers: I approached the idea of marketing and self-generated P.R. as a necessary evil.

But then I had an epiphany as I was coming up with ideas for blogs on two websites where I am a regular contributor about writing and creativity. After further thought I realized these blogs aren’t just “marketing material” for my books. They have value in and of themselves and help define what I call my writing life.

That realization changed everything. Now I see it as a privilege and a joy to share my experiences along the way of what one magazine called my bold journey. That journey did not lead to a destination called “being a novelist”—whatever that means. Perhaps the writing life means more than just writing our novels.

The stories we tell are not limited to what appears between the covers of our books. They can be found every place we share our thoughts, ideas, and experiences. That’s what a full writing life looks like.

Do you have tips on how to make book marketing more appealing to grouchy writers? Share with us on Facebook.

Patricia Crisafulli is an award-winning writer and a New York Times bestselling author. Her first novel, The Secrets of Ohnita Harbor, was published by Woodhall Press in 2022, and her second, The Secrets of Still Waters Chasm, was published in September 2023. Follow Patricia on Instagram, or connect with her on on FaithHopeandFiction.com

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