Tag: book marketing
DOING THE WALK: An Author’s Guide to Hand-Se...
Posted by Our Special Guest | Sep 6, 2023
Your Invitation to the Career Authors Retreat
Posted by Jessica Strawser | Feb 20, 2023
5 Ways Used Bookstores Can Help Your Career
Posted by Our Special Guest | Jan 25, 2023
Book Public Relations and Marketing: Amy Collins on The New Normal
by Paula Munier | Mar 25, 2020 | Marketing
How do you promote your books during this crisis? Should you even try? Book marketing guru Amy Collins weighs in.
Read MoreNew in Paperback: How to Promote a “New Release” That Isn’t Totally New
by Jessica Strawser | Mar 2, 2020 | Marketing
Looking to effectively promote a new edition of an existing book? Try these ways to freshen up your efforts when your book is born again.
Read MoreYou Are Your Own USP: Your Book’s Unique Selling Proposition Begins with You
by Paula Munier | Sep 5, 2018 | Marketing
USP is a marketing term that describes what differentiates your product from its competition. Your story needs a strong USP—and you may not have to look any further than yourself to find it.
Read MoreGet the Best Blurb for Your Book
by Dana Isaacson | Aug 15, 2018 | Marketing
Writers fantasize about the perfect blurb from their literary idols appearing on their book’s cover, but editor Dana Isaacson stresses the importance of getting the right blurb, and what that can do for your book.
Read MoreThe Organizing Principle, for Fun and Profit
by Paula Munier | Mar 26, 2018 | Craft
Does your work have a strong organizing principle? It’s not what happens in your story, but rather how you choose to frame what happens in your story.
Read MoreIs 99¢ too cheap a price for your book?
by Dana Isaacson | Feb 14, 2018 | Marketing
Discount retailers like Bookbub and Riffle sell millions of eBooks. Editor Dana Isaacson discusses whether or not book promotions with bargain basement prices are good for an author’s career.
Read MoreWhy “Buy My Book” Doesn’t Work
by Our Special Guest | Dec 6, 2017 | Marketing
Someone says: Buy my book! Even though we know it’s some poor soul who’s been told he has to “get out there,” and “ask for the sale,” and “close, close, close,” we’re still annoyed.
Why?