You’ve spent months, maybe even years, writing your book—now it’s time to sell it. That may seem like a daunting task, given how tough it can be to break through all the gatekeepers and find an agent or interest an editor or win an offer from a publisher.
Here’s a ten-step strategy for selling your book based on my experience as an agent, acquisitions editor, and author:Read More
To be notable and trustworthy, don’t shout. Don’t lie. Instead, deliver on your unbreakable promises to create ferociously loyal readers.Read More
For bookstore appearances, sometimes not everything goes smoothly. Every once in a while, few (or zero) people show up for an event. Here’s what to do when that happens.Read More
As an agent, my primary job is to sell my clients’ books. How do I know if I can place a writer’s work? Here are the top criteria that can help me predict what books may work in today’s tough marketplace.Read More
USP is a marketing term that describes what differentiates your product from its competition. Your story needs a strong USP—and you may not have to look any further than yourself to find it.Read More
Writers fantasize about the perfect blurb from their literary idols appearing on their book’s cover, but editor Dana Isaacson stresses the importance of getting the right blurb, and what that can do for your book.Read More
We were at a big conference and may or may not have been sitting in the bar, kind of kvetching about promotion and marketing and how hard it all can be, when we had this lightbulb moment that it might not be so tough if we did it together.Read More